Introduction
Henry Firth is widely recognised as one of the most influential figures in the world of plant-based cooking. As an innovative Author, entrepreneur, and co-founder of the globally popular BOSH! brand, he helped reshape how millions of people view vegan food. His transformation—from working in the tech and retail sector to becoming a leading voice in plant-based cuisine—reflects both positive creative ambition and the challenging journey of disrupting traditional food culture. Today, Henry stands as a powerful symbol of modern culinary evolution, representing simplicity, sustainability, and accessibility for people embracing a healthier lifestyle.
His voice in the plant-based movement carries global influence because he connects with audiences through clarity, inspiration, and authenticity. Henry Firth’s work demonstrates that vegan cooking does not need to be complicated or exclusive—it can be joyful, nutritious, and practical for everyday life. Through books, videos, and public appearances, he continues to inspire people to make meaningful dietary changes, positioning himself as a modern Author whose work blends purpose with creativity.
Quick Bio
| Category | Details |
|---|---|
| Full Name | Henry Firth |
| Born | April 1984 |
| Birthplace | Hackney, East London |
| Nationality | British |
| Profession | Author, Entrepreneur, Co-founder of BOSH! |
| Specialisation | Plant-based recipe creation |
| Known For | BOSH! cookbooks, vegan content, TV presenting |
| Education | Schooling in Sheffield |
| Start of Career | Tech and retail industry |
Henry Firth’s Early Life and Inspirational Beginnings
Henry Firth was born in April 1984 in Hackney, East London, before later moving to Sheffield during his school years. His childhood environment exposed him to diverse cultures, urban creativity, and early experiences in technology and digital culture. These influences shaped his ability to connect with audiences through modern media, a skill that would later become essential when launching BOSH!. Growing up, Henry developed a deep appreciation for food experimentation, though he did not come from a traditionally trained culinary background.
During his years in Sheffield, Henry formed a close friendship with Ian Theasby, the person who would eventually become his business partner. Their bond grew through shared interests in music, creativity, and lifestyle exploration. This longstanding partnership became a cornerstone of Henry’s professional life, enabling the two to eventually design one of the world’s most influential plant-based food brands together. His early life reflects curiosity, adaptability, and a willingness to reinvent himself—qualities that contributed directly to his success as an Author and entrepreneur.
Educational Foundation and Professional Start in the Tech World
Henry’s educational years in Sheffield were pivotal, giving him exposure to digital tools, creativity, and communication—skills that shaped his later achievements. With a strong interest in media and technology, Henry entered the professional world in roles connected to tech and retail. He spent over a decade working for multiple established companies, developing expertise in digital strategy, online communication, and business operations.
This early career chapter provided Henry with essential problem-solving abilities, marketing instincts, and an understanding of consumer engagement. Although this period was positive in terms of professional growth, it also revealed a challenging reality: he felt a desire for a deeper purpose and creative fulfilment. This realisation ultimately contributed to his path toward plant-based entrepreneurship. Instead of staying in a predictable corporate direction, Henry embraced change, proving that reinvention can be one of the most powerful tools in building a meaningful career.
A Transformational Shift: Becoming Vegan and Discovering Purpose
Henry Firth’s journey toward plant-based living began in 2015, marking a major turning point in both his personal and professional life. Motivated by environmental awareness and a desire for healthier living, he adopted a vegan lifestyle. This change sparked curiosity, pushing him to explore how plant-based recipes could be delicious, practical, and appealing. The early stages of his vegan journey were both positive and challenging—positive because he discovered a new passion, and challenging because high-quality vegan content was limited at the time.
Recognising this gap, Henry and Ian decided to create plant-based recipes that felt modern, flavourful, and accessible. Their mission was simple yet transformative: to help people cook exciting vegan food with everyday ingredients. This decision marked the beginning of a major movement and laid the foundation for everything that followed, including their books, videos, and eventual media success.
Co-Founding BOSH!: A Creative Leap into Global Recognition
In June 2016, Henry Firth and Ian Theasby launched their first BOSH! recipe video. Their style was dynamic, visually engaging, and designed for social media audiences. Within months, BOSH! became a viral sensation. Viewers appreciated how simple the recipes were, and how creatively Henry and Ian presented plant-based meals. Their videos offered a refreshing alternative to traditional cooking shows, and their audience grew rapidly across multiple platforms.
The success of BOSH! quickly expanded beyond social media. Henry’s ability to communicate flavour, simplicity, and innovation made him stand out as a leading Author in vegan cuisine. His work contributed to a cultural shift, helping mainstream society accept plant-based food as a normal, appealing part of everyday life. BOSH! became a trusted brand, producing hundreds of plant-based recipes, meal plans, and multimedia content that continues to inspire millions.
Becoming a Bestselling Author: Cookbooks That Changed Plant-Based Cooking
Henry Firth’s influence grew further through his bestselling cookbooks. His debut cookbook, BOSH!, became the UK’s best-selling vegan cookbook ever. Its success demonstrated the increasing demand for plant-based meals and positioned Henry as a top-tier Author in contemporary cooking.
Following the success of their first book, Henry and Ian published multiple additional cookbooks, each focusing on different aspects of vegan eating such as quick meals, healthy recipes, and budget-friendly dishes. Their books combine creativity with practicality, offering meals that are approachable for both beginners and experienced cooks. This body of work has expanded BOSH!’s global impact and continues to shape the future of plant-based food culture.
Television Breakthrough: Living on the Veg
Henry’s reach extended even further when he became co-host of Living on the Veg, the UK’s first mainstream vegan cooking show. Airing in 2020, the show introduced plant-based recipes to national television audiences. It demonstrated that vegan cooking could be fun, colourful, and satisfying, dispelling misconceptions and inspiring viewers to explore plant-based eating at home.
This breakthrough made Henry not only a respected Author but also a recognised media personality. His warm presenting style, combined with creative cooking demonstrations, helped solidify BOSH!’s status as a leading force in vegan food entertainment.
Conclusion
Henry Firth’s rise—from the tech industry to globally recognised Author and plant-based innovator—demonstrates how passion and purpose can reshape a career and influence millions. His work with BOSH! has transformed plant-based cooking into a mainstream movement, offering delicious, accessible recipes to audiences around the world. Through books, television, and online content, Henry continues to promote a lifestyle that is positive, sustainable, and deeply connected to wellbeing. His legacy is one of creativity, leadership, and a commitment to making plant-based living enjoyable for everyone.
FAQ
1. Who is Henry Firth?
Henry Firth is a British Author, entrepreneur, and co-founder of the plant-based brand BOSH!.
2. What is Henry Firth known for?
He is known for bestselling vegan cookbooks, viral recipe videos, and co-hosting a vegan cooking show.
3. How did Henry Firth start his career?
He began working in tech and retail before transitioning into plant-based food entrepreneurship.
4. Why is Henry Firth influential?
His work has popularised vegan cooking globally and helped make plant-based recipes mainstream.
5. What is BOSH!?
BOSH! is a plant-based brand offering books, videos, and media content focused on accessible vegan cooking.

































