Introduction
Erika Wulff Jones is widely recognized as a wellness entrepreneur, yoga instructor, and public figure whose journey reflects resilience, passion, and personal evolution. As the founder of New Order Yoga and a long-time Austin resident, she has built a career rooted in mindfulness, holistic health, and individualized teaching. Her story blends education, experience, and personal dedication, creating an inspiring narrative for anyone interested in wellness, personal growth, or modern entrepreneurial paths.
Living in Austin for many years, Erika has shaped a career grounded in authenticity and individualized guidance. She combines her educational background with real-world experience to offer a meaningful and empowering approach to wellness. Her journey highlights the power of commitment and self-discovery, making her story a motivating example for anyone exploring yoga, personal development, or modern entrepreneurial life.
Quick Bio
| Category | Details |
|---|---|
| Full Name | Erika Wulff Jones |
| Birthplace | Omaha, Nebraska, USA |
| Nationality | American |
| Profession | Yoga Instructor, Wellness Entrepreneur |
| Primary Venture | Founder of New Order Yoga (Austin, Texas) |
| Education | Bachelor of Arts, University of Washington |
| Marital Status | Married to Alex Jones |
| Children | Mother (details private) |
| Residence | Austin, Texas, USA |
| Net Worth | Approximately $1.5 million |
Erika Wulff Jones: A Comprehensive Biography & Career Overview
Early Life and Background
Erika Wulff Jones was born in Omaha, Nebraska, where she spent her formative years before eventually moving into broader academic and cultural experiences. Growing up in a Midwestern environment played a meaningful role in shaping her outlook, contributing to a grounded personality that later influenced her teaching style and approach to yoga.
Her early life also included an interest in physical activity, self-expression, and personal development. These early influences helped build the foundation for her eventual path into wellness. Over the years, these experiences nurtured a passion not only for health but for understanding the mind-body connection on a much deeper level.
Education and Academic Foundation
Erika pursued higher education at the University of Washington, where she earned a Bachelor of Arts degree. Her academic focus centered on comparative studies—an area that allowed her to explore cultures, human behavior, and conflict-resolution concepts. This diverse academic background gave her a unique perspective that would later shape her teaching philosophy.
Her time in university also introduced her to yoga, a practice she initially explored casually but soon embraced as a core part of her identity. As her practice deepened, she accumulated extensive training, eventually surpassing 500 hours of formal instruction along with more than 1,000 hours of personal practice. These hours provided a strong foundation for her future career as an instructor.
Beginning of Her Yoga Journey
Erika’s immersion into yoga began during her college years, when she found that the discipline offered clarity, focus, and emotional grounding. Her growing fascination with the art and science of yoga pushed her to take professional training, eventually leading her to pursue teaching as a full-time career.
Her approach to yoga is not limited to physical movement alone. She incorporates mindfulness, meditation, world culture understanding, and personal well-being into her sessions. This holistic method quickly set her apart from traditional yoga instructors.
Career as a Wellness Professional
Founder of New Order Yoga
One of Erika Wulff Jones’s most significant professional accomplishments is the creation of New Order Yoga, a personalized yoga service based in Austin, Texas. The brand reflects her belief that yoga should adapt to each person’s needs rather than follow a rigid one-size-fits-all routine.
Her philosophy revolves around meeting individuals where they are—physically, mentally, and emotionally. This personalized mindset has helped her build a strong client base and reputation in the Austin wellness community.
Teaching Style and Influence
Erika integrates multiple elements into her teaching:
- Meditation
- Music-driven awareness
- Holistic nutrition
- Adaptive Yoga techniques
- Cultural and historical insights
- Mind-body balancing methods
These components create a rich, multifaceted experience for students. Her style is described as encouraging, empathetic, and intuitive, blending tradition with modern wellness techniques.
Personal Life
Erika Wulff Jones lives in Austin, Texas, a city she has called home for many years. She is married to media personality Alex Jones and is also a mother. While she maintains a public presence, she also values privacy and balance, focusing on her family life alongside her professional passions.
Despite public attention due to her husband’s prominent profile, Erika continues to maintain her own identity through her yoga career and community involvement.
Public Perception: Positive and Negative Views
Every public figure experiences mixed perceptions, and Erika Wulff Jones is no different.
Positive Perspectives
Supporters view her as:
- A dedicated wellness professional
- A skilled yoga educator
- An entrepreneur who built her own business
- A compassionate and mindful instructor
- Someone who encourages personal growth
Her commitment to individualized instruction and holistic health continues to earn her respect within the wellness community.
Critical or Negative Perceptions
Some public attention stems from:
- Associations related to her husband’s public controversies
- Media coverage that focuses more on her marriage than her achievements
While these aspects shape part of the public narrative, they do not define her independent work or her contributions to yoga and wellness.
Legacy and Influence
Erika Wulff Jones’s legacy lies in her dedication to authentic teaching, individualized wellness, and personal empowerment. Through New Order Yoga, she continues to influence students who seek balance, mindfulness, and a healthier relationship with their bodies and minds.
Her story reflects how personal passions can evolve into meaningful careers, and how inner strength can guide a person through both public attention and private challenges.
Conclusion
Erika Wulff Jones stands as a strong and impactful figure in the modern wellness landscape. Through her business, training, and commitment to personalized yoga instruction, she has built a career based on authenticity, compassion, and holistic health. Her journey from her beginnings in Nebraska to becoming a respected wellness leader in Austin reveals the power of resilience and dedication. Whether viewed through her teachings, personal story, or entrepreneurial spirit, she continues to leave a meaningful mark on the wellness world.
Frequently Asked Questions (FAQ)
1. Who is Erika Wulff Jones?
She is an American yoga instructor, wellness entrepreneur, and founder of New Order Yoga.
2. Where was she born?
She was born in Omaha, Nebraska, USA.
3. What is her profession?
She is a yoga teacher and holistic wellness practitioner.
4. What is New Order Yoga?
It is a personalized yoga business created by Erika, focusing on individual-centered wellness.
5. What education does she have?
She holds a Bachelor of Arts degree from the University of Washington.
6. Is she married?
Yes, she is married to Alex Jones.
7. Does she have children?
Yes, she is a mother, though details remain private.
8. What makes her teaching style unique?
She blends yoga with meditation, adaptive techniques, cultural study, and holistic wellness.

































